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One District One Product (ODOP) Scheme - Uttar Pradesh
Launched on 24 January 2018, the One District One Product (ODOP) scheme assigns each of Uttar Pradesh's 75 districts one (or in some cases two) flagship products for focused promotion, including a number of agricultural and food-processing products such as mango (Lucknow), potato-based products, litchi (Saharanpur/Muzaffarnagar belt), tomato, kinnu, bhujia, petha and pickle. For agricultural ODOP products the scheme provides support through the ODOP Margin Money Scheme (subsidised credit margin support for setting up or expanding processing/storage units) and the ODOP Marketing Development Assistance Scheme (funding for branding, packaging design, participation in trade fairs and buyer-seller meets, and export promotion). The scheme has been credited with significant export growth for UP's agri and craft products and was subsequently scaled up nationally by the central government.
View schemeMission Queen Pineapple
Mission Queen Pineapple is a ₹236 crore Tripura government initiative to develop the GI-tagged Queen Pineapple variety into a global agricultural brand by strengthening the entire value chain from cultivation to export. It funds improved planting material, post-harvest infrastructure (collection centres, pack-houses, cold-chain links), processing facilities, and market linkages including export promotion. The mission specifically targets reducing post-harvest losses (historically very high for pineapple in the state), improving quality grading, and connecting growers to organised buyers and export channels rather than only local mandis. Pineapple growers, FPOs and cooperatives in pineapple-growing belts of Tripura (notably West Tripura and Sepahijala districts) are the primary beneficiaries.
View schemeMission Arunachal Kiwi
Mission Arunachal Kiwi is a state initiative to build a globally competitive, organic kiwi value chain, given that Arunachal Pradesh is India's largest kiwi-producing state and the first to receive organic certification for the fruit. The mission supports expansion of high-density kiwi orchards, establishment of pack houses and pre-cooling units, GI tagging and organic certification assistance, and development of the unified "Arunachal Organic Kiwi" brand along with dedicated export channels, helping growers access better prices and wider markets for their produce.
View schemeMadhya Pradesh Organic Farming Mission
The Madhya Pradesh Organic Farming Mission (MPOFM) promotes organic farming practices across the state by supporting farmers through the conversion process from chemical-intensive to organic cultivation. Madhya Pradesh is one of India's leading states for certified organic cultivation area, and the mission provides technical guidance, group/cluster-based certification support (including PGS-India and NPOP certification facilitation), and linkage to organic input production and organic produce marketing channels. The mission aims to improve soil health, reduce input costs over time, and help farmers access premium prices in organic produce markets domestically and for export.
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